Will Cain

It was also a bad basketball matchup too, with like the way they would execute. So sorry, I interrupted, but keep going.

I have more work to do on the ratings thing because I think at times the way the ratings cycle gets treated is there'll be this downturn, right? And then that downturn is supposed to tell you the future, right? Yeah. Because remember when the NFL had had a dip. It was, well, it's concussions, right? Concussions were going to end football and no kids were ever going to play football again.

I have more work to do on the ratings thing because I think at times the way the ratings cycle gets treated is there'll be this downturn, right? And then that downturn is supposed to tell you the future, right? Yeah. Because remember when the NFL had had a dip. It was, well, it's concussions, right? Concussions were going to end football and no kids were ever going to play football again.

I have more work to do on the ratings thing because I think at times the way the ratings cycle gets treated is there'll be this downturn, right? And then that downturn is supposed to tell you the future, right? Yeah. Because remember when the NFL had had a dip. It was, well, it's concussions, right? Concussions were going to end football and no kids were ever going to play football again.

I think you and I were doing shows back then. And I was like, have any of you ever been to the South? Okay. Like, I think people are still going to play football. And then it was because it was Kaepernick, right? And then it was because it started to become like a bit of a political divide where if you were on the right,

I think you and I were doing shows back then. And I was like, have any of you ever been to the South? Okay. Like, I think people are still going to play football. And then it was because it was Kaepernick, right? And then it was because it started to become like a bit of a political divide where if you were on the right,

I think you and I were doing shows back then. And I was like, have any of you ever been to the South? Okay. Like, I think people are still going to play football. And then it was because it was Kaepernick, right? And then it was because it started to become like a bit of a political divide where if you were on the right,

you wanted to see the ratings go down a little bit because it kind of justified some of your political beliefs. And I just felt like that kind of falls to this like pulling of one stuff that'll happen. You're like, oh, my uncle doesn't watch it anymore.

you wanted to see the ratings go down a little bit because it kind of justified some of your political beliefs. And I just felt like that kind of falls to this like pulling of one stuff that'll happen. You're like, oh, my uncle doesn't watch it anymore.

you wanted to see the ratings go down a little bit because it kind of justified some of your political beliefs. And I just felt like that kind of falls to this like pulling of one stuff that'll happen. You're like, oh, my uncle doesn't watch it anymore.

So the first take. So like when we look at the ratings- part of it, I need, I need a little bit more data, but ultimately Because I am working on something on this. I'm not done yet. And it sounds like as an NBA guy, I could potentially be pushing it back against the idea that there's declining ratings. But here's what we do know.

So the first take. So like when we look at the ratings- part of it, I need, I need a little bit more data, but ultimately Because I am working on something on this. I'm not done yet. And it sounds like as an NBA guy, I could potentially be pushing it back against the idea that there's declining ratings. But here's what we do know.

So the first take. So like when we look at the ratings- part of it, I need, I need a little bit more data, but ultimately Because I am working on something on this. I'm not done yet. And it sounds like as an NBA guy, I could potentially be pushing it back against the idea that there's declining ratings. But here's what we do know.

Any declining rating or any declining rating forecast is irrelevant to the bigger business deals because you could have, as long as you have the live rights program and you have all of these games, you can say, all right, year to year, this is where we're at. Go back 10 years. This is where we're at. Why would you invest this? They just did the TV deal.

Any declining rating or any declining rating forecast is irrelevant to the bigger business deals because you could have, as long as you have the live rights program and you have all of these games, you can say, all right, year to year, this is where we're at. Go back 10 years. This is where we're at. Why would you invest this? They just did the TV deal.

Any declining rating or any declining rating forecast is irrelevant to the bigger business deals because you could have, as long as you have the live rights program and you have all of these games, you can say, all right, year to year, this is where we're at. Go back 10 years. This is where we're at. Why would you invest this? They just did the TV deal.

So to me, the TV deal and the ratings and the fact that it's been renewed, it tripled again. And it was beyond the projections because there was a long time we were like, why are some of these teams changing hands? Oh no, is the TV deal coming in way lower than they thought? Or some of these guys deciding to get out now because this is the decline.

So to me, the TV deal and the ratings and the fact that it's been renewed, it tripled again. And it was beyond the projections because there was a long time we were like, why are some of these teams changing hands? Oh no, is the TV deal coming in way lower than they thought? Or some of these guys deciding to get out now because this is the decline.

So to me, the TV deal and the ratings and the fact that it's been renewed, it tripled again. And it was beyond the projections because there was a long time we were like, why are some of these teams changing hands? Oh no, is the TV deal coming in way lower than they thought? Or some of these guys deciding to get out now because this is the decline.

The franchise acquisition bubble is finally starting to happen. And then none of that happened because the TV deal came in massive. So The reason I think it's important to go through all this stuff is, okay, fine.