Will Critchlow

speaker

1,140 appearances 7 recordings 1 series first heard Mar 2025 last heard 6 Feb

Will Critchlow’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SearchPilot’s Biggest Launch Yet: The Future of SEO Testing · 2 Feb 2026 podcast

He was asking Gemini, like, sell me this website.

So convince me to go and visit this website was his his kind of part of his prompt.

And it was coming with great stuff.

And and I want that because I want to visit websites.

I like I like reading things.

I like I like visiting stuff.

So that's part of it.

I suspect we converge more and more on

there actually being more outbound traffic from some of these uh resources, particularly the ones that are used as discovery engines.

And I actually I I'm not sure that that's a stable long-term future for chatbots exactly.

that chatbots are great for um what I'm finding more and more of my interactions with the LLMs being uh being more interact even more interactive than a chat, right?

We're we're co-creating something or we're reviewing something or, you know, the vibe coding something.

And if I just want to

Um yeah, find a pair of sneakers.

I actually want something more search like.

And so anyway, that we'll we'll see see where that goes.

Final closing thought on on on that train of thought for me is

We also at Search Pilot are really focusing heavily, as I said, on e-commerce and travel and and and those kind of sectors.

And I think in those sectors,

At some point in the journey, the user has to interact with the vendor, right?

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