Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
ChatGPT is not gonna ship you a pair of sneakers, it's not gonna uh you know, take you on an aeroplane to another country.
Those things have to be provided by a different business and there has to be an interface with that business.
And and we know we can discuss what the future of how agentic that interface looks or uh whatever else it looks like.
But that's where we're playing.
The future of media is a very different space.
And I am I'm not sure what it ends up looking like and how many clicks there are to news sites or to um you know, entertainment sites and and the like.
That's less my game these days.
So I own I'm not quite as expert on that.
But but yeah, i i in our space, I think those clicks are are remaining.
value in the long run.
Okay.
Um, I think there've been various studies.
I've seen studies in in different directions on this.
I think it's hard to tell at the moment because there's such a selection bias, right?
That the people who are using the LLMs more heavily than Google is not a random subset of the population.
So we can't you can't exactly compare those clicks because they're different people.
So that selection bias c kind of comes into play.
But if you think about it from first principles, my expectation is that yes, the better the search results get, the more AI powered all of these things get, including Google.
I should repeat a thing I've said many times, which is your biggest AI-powered channel is Google.
Google is AI powered now and is only going to get more AI powered.
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