Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
And I don't just mean AI mode.
I mean all of it is is is and is going to be increasingly AI powered.
the better that stuff gets, the fewer clicks there will be in all these verticals.
Are people gonna buy a f buy fewer sneakers, take fewer flights?
I like I don't think so.
And I yeah, if anything, I think the opposite.
I think people will take more flights, buy more sneakers, because uh they will be getting better recommendations, finding them at better prices, m happier with the result if everybody does their job correctly, including us.
And uh I think
Therefore, one of the things that I've been and talking to in-house teams about is you need to be setting your organization up for looking at real value and not just looking at some of those vanity metrics that we might have been excited about in years gone by of, you know, your year over year traffic might be down while the business is up.
while the business is up, driven by organic discovery.
And you need to be careful not to kind of shut yourself in a dead end where uh you're trying to make that argument too late.
You want to make that argument now if these are the trends that we're seeing, the trends we're expecting.
And yet if we do our job well, more people can buy from us than ever before in twenty twenty six, twenty twenty seven and beyond.
So we are very focused on on site.
So we're looking at the authority that comes from the things you say about yourself that everybody knows of the things you're saying.
So this is yeah, this is not PR or uh you know right social media, Reddit, whatever whatever.
Um and so my approach would be to come at that from a from a hypothesis lens.
You know, if we can um put expert content in, we can um put trustworthy content in, we can
demonstrate that trust in in various ways, whether it's third party testimonials, whether it's review information, whether it's um uh you know
other trust data delivery times, statistic we whatever it might be, that uh we're almost coming back to the EAT world.
Showing 261–280 of 1,140 · page 14 of 57
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