Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
And um it it's not wildly different to that.
And and I actually I think there are ways to do it in a wholesome way of just kind of, you know, listing
listing alternatives that are different and kind of saying why
You know, Search Pilot, we might say we're we believe we're the number one option in enterprise e commerce.
And if you want to be doing other kinds of testing, if you want to be doing uh you know conversion rate testing or you want to be doing website performance testing or whatever else, but then here are some other options and and we might you could you could imagine some legitimate content around that.
But the the reason I bring it up though is that the reason people are doing that is that the LLMs are pretty naive right now.
They are.
Yeah.
But they they they are trained on data and they just ingest data at face value in in many
Cases.
I I've seen some, you know, I think Lily Ray did some experiments where she puts some stuff on LinkedIn.
And you know, two weeks later, sure enough, you could you could go and ask those obscure questions of uh you know the the the the LLMs and they would just verbatim recite this thing that is from one source on one social media post.
And you know, uh I um I I often say to like friends and family,
uh you know somebody recite a fact and I'll be like I I read that on the internet and I know some of the people who write the internet and I wouldn't necessarily uh wouldn't necessarily but but believe everything you read on
I know the people who write the internet.
And um
But th this is where I think Google has an advantage because Google has been in an adversarial information retrieval environment for twenty five years.
And yeah.
Despite that
I am fascinated by the fact that the other LLM providers don't seem to have realized that they're walking into an adversarial environment.
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