Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
Uh well I mean in some cases that I mean Grok maybe just like they relish it, right?
They they they they like.
Heating it up, yeah, yeah.
They like the fact that that people are abusing their their system.
But I'm surprised that the uh the anthropic and and open AI folks who I would have thought would have seen coming the Google experience.
Like you're gonna need a spam team, you're gonna need an abuse team, you're gonna need a uh you know, uh probably a webmaster, liaison kind of uh role.
And but the the adversarial piece is particularly interesting.
to me that it's it's like they never met an SEO and maybe they haven't ever met an SEO but you know they haven't you but you you put some of the you put any of these things in front of you put Google Maps in front of an SEO and they start thinking about how to abuse it.
They have it.
You put YouTube search in front of an SEO and they start thinking about how to abuse it.
And I think um
they they need to realise that the internet is full of people writing stuff.
because of the incentives they've created.
And, you know, Google created that um virtuous loop through AdSense revenue, which essentially funded the creation of the content that Google themselves wanted to index to make their searchers happy.
And they were paying people to write that content, knowing that they could it would monetize end-to-end.
And everybody would do well out of that.
And that that was, you know, that that decade worked very well for for all the kind of content creators on the web.
Google still has that mindset of spam detection and um, you know, authority and relevance.
And I think, yeah, as I say, the fact that they have that search engine to ground things on is one of the things that makes me more bullish in in their
uh their engine over over the the next year or two.
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