Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
So this is going to be l an LLM recommended that you click on this link, but they recommended it in an app, not in a browser.
And so um we need to we need to see that as a discovery link.
And so I think we're going to be doing more testing against dark traffic as well.
Um and anyway, so th there's a whole data play.
I think that there's I'm excited that the I think the future will hold some good things
in terms of getting more data in Search Console, getting new the equivalent of Search Console for Chat GPT and Claude and uh uh and the like particularly as some of them start to introduce advertising the advertisers will need the data so we'll get better data out probably um and yeah so there's a whole host of stuff that that we're doing around those kinds of things we're evolving the hypotheses so that what do we test?
We're having more and more hypotheses be LLM specific hypotheses.
So we we think if we add this extra information, it will give the context needed to the uh the LLM agent to be able to recommend our products more often, for example.
Um so it's it's data, it's um it's hypotheses, and and then it's technology.
And you know, I'm excited about all the ways that AI can help.
Help us build faster, build better things, integrate you know, it's amazing that computers could do things today.
That uh you know, there's that famous X K X K C D comic about identifying birds that was like at the time it was made, was um computers can't do that.
And of course now they can.
And I I'm just excited both to to build faster and to build things that we previously wouldn't have been
Able to.
It's one of the areas we try and pay it forward a little with publishing our test results.
And so what I often encourage small orgs to do is not try and do their own tests, but piggyback off information that other people have uh have been able to test on much larger websites.
Now, this is not foolproof.
You know, what works for Amazon doesn't work for uh everyone and but it gives you at least it g at least gives you ideas and helps you prioritize.
Yeah.
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