Will Critchlow

speaker

1,140 appearances 7 recordings 1 series first heard Mar 2025 last heard 6 Feb

Will Critchlow’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Actually, I'm in this boat for my own business, right?

Searchpilot is not in Search Pilot's own target market, right?

We can't, we're too small uh a startup to run uh to to to run the kind of testing that we offer our enterprise customers on our own site.

So what I try and do is um yeah, learn from case studies um to stay grounded in the user stories.

So so ask ourselves what are we trying to service here?

What are we trying to achieve?

For whom?

Stay focused.

So a big part of what we've been trying to do over the last uh

year to 18 months in particular is really focus.

And this is not something that I'm naturally good at.

I'm not a very naturally focused person.

But as an organization, we're trying to be super focused on SEO testing, GEO testing for large enterprise retailers in particular.

And you know you've heard me repeat that a lot.

This is part of I've been betting it in my own brain as as much as anything else.

You're welcome.

So so I think uh yeah for folks in small orgs, focus

think about the user and read those case studies and those testimonials and those test results from places w that can test.

You probably can't run the test yourself and that that's okay.

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