Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
We found the
Challenges getting things done, challenges proving the the value of the work that they'd done, challenges even understanding whether there had been value in the work that they'd done.
We saw this in our consulting work, we saw it in their own work, their in house work as well.
And that was the problem that we set out to solve.
And
Since there, we've kind of followed our nose a little bit to kind of say that's that's what we're trying to do.
Uh do we feel like we're achieving that?
And particularly over this last two or three years, it really feels like we're making some breakthroughs.
And this is why we've honed in on where we specialize, because that's where we're finding that we're adding the most value.
And I'm very excited that the the growth of all of these new discovery channels that we've been talking about today.
is bringing this topic to the conversation
into the boardroom, into the C-suite, into the executive layer in a way that it hasn't been really for a for for a long time.
And that's proving good for us.
And so yeah, I think it's I think it's important because it's the more it changes, the less you can rely on yesterday's best practices, the more it's a black box and the more that these algorithms are
Unknown and unknowable.
the only way to operate in my opinion is to test.
And you've got to basically stop guessing because uh yeah, it it it's not a case of a set of ranking factors that we could speculate about like we could in two thousand nine.
Uh it I think it's it's the kids.
It's the thing that you uh that you you were alluding to.
If they if they lose the kids if they lose the taste makers and it becomes the thing that people do to do something else, then
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