Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
It's hard to come back from that.
Um, I think there's some more tactical stuff.
We've seen them do a deal with Apple this week.
I think that's huge.
for for them, both sides.
I I love when two monopolies both get to exploit each other at once.
Um i it it's not actually clear to me who's exploiting whom and in fact which one should be paying which one.
But uh I love that.
But
you know, had they not done some of those deals, there would be some threats in in that kind of direction.
But but I think the big macro threat is just w what if the tide turns.
It's no surprise, it's the thing I've mentioned before, but it's the multi-metrics.
I think that we're betting that uh by optimizing our tests to be able to be measured against different things, that will enable people to get more insights faster, with more confidence, build better tests, make smarter decisions.
And that then pervades everything.
So we're we're doing we're designing the tests with those multi-metrics in mind.
We're ingesting metrics from many, many different sources.
And um the the exciting stuff that's just just starting to come out in our product right now is that it also enables things like um uh segmented analysis, which is where imagine you've got a like a a a major retailer that sells many different product lines.
And you run a test that is uh that is positive across the board, but you want to be able to report on it and say, How good was it in home furnishings, how good was it in fashion, how good was it in uh whatever else it might be, kids kids' clothes, and we can do that as well because of the same technology that that powers the multimatrics.
Yeah.
So the um the word depreciation comes f is a financial concept, comes from the idea of an asset that is uh that gradually loses its value over time, certainly if you don't maintain it.
Showing 701–720 of 1,140 · page 36 of 57
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