Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
Robots probably need it in the future, but it's not helping your
Sorry.
Thanks for having me, Jordan.
Great to be here.
Yeah, so I mean the first thing I should say is I'm super excited about this.
Uh it's it's great to be working in such a vibrant industry and space, and I love that there's competition for the first time in you know, decades, it feels like.
Uh that's holding Google's feet to the fire, making them innovate, making them do exciting things.
And, you know, even if we just look at them, and of course there's all all the the energy coming out of all the startups doing uh doing exciting things.
Testing discovery things as well.
So to answer your question, let's start with what's the same.
So when we're doing the kind of testing that we're talking about here for GEO.
Some things are the same.
We're still fundamentally talking about
uh website changes.
We're still talking about changes typically to scalable site sections.
So most of our work is with e commerce, retail and travel i i businesses.
And so we're talking about changes to product pages, listing pages, category pages, th those kinds of things.
We're talking about hypotheses that are similar.
They're related.
They may have a uh a a different
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