SEO “best practice” that's debunked through testing
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is SearchPilot’s GEO testing platform and why does it matter for AI‑powered search?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Coon. And joining me is Will Critchlow, CEO at Search Pilot. SearchPilot is the leading SEO A B testing platform for enterprise sites. And they just launched the industry's first GEO testing system, purpose built for AI search. Okay, well, now let's move into our lightning round. I'm going to ask you some search GEO related questions from the topics we discussed. Yeah.
How does the lightning‑round reveal common misconceptions about SEO best practices?
Are you ready?
Mm-hmm. Let's do it.
Awesome.
Which SEO best practice did Will Critchlow debunk through testing, and why is it still widely believed?
What's the biggest SEO best practice that you've debunked through testing, but our industry is just still clinging on to it?
Uh I mean I hate it because I I I like the the the concept and the technology, but um you alt text. Like uh we we've never seen a successful alt text test. It it doesn't seem to matter for SEO.
Why does alt‑text have little impact on rankings but remain essential for accessibility?
Use it for accessibility, still do it. You know, people need it. Robots probably need it in the future, but it's not helping your
your rankings.
Sorry.
What are the key takeaways and next steps for enterprises measuring AI‑driven traffic?
I love it. Love it. And that wraps up this episode of the Voices of Search podcast. Thank you to Will Critchlow, CEO at Searchpilot, for joining us. If you'd like to contact Will, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. You can visit his company website, searchpilot.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is SearchPilot’s GEO testing platform and why does it matter for AI‑powered search?
0:00–1:11
2
How does the lightning‑round reveal common misconceptions about SEO best practices?
1:11–1:14
3
Which SEO best practice did Will Critchlow debunk through testing, and why is it still widely believed?
1:14–1:38
4
Why does alt‑text have little impact on rankings but remain essential for accessibility?
1:38–1:47
5
What are the key takeaways and next steps for enterprises measuring AI‑driven traffic?
1:47–2:21