Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
Uh it I think it's it's the kids.
It's the thing that you uh that you you were alluding to.
If they if they lose the kids they lose the taste makers and it becomes the thing that people do to do something else, then
It's hard to come back
Um, I think there's some more tactical stuff.
We've seen them do a deal with Apple this week.
I think that's huge.
for for them, both sides.
I I love when two monopolies both get to exploit each other at once.
Um i it it's not actually clear to me who's exploiting whom and in fact which one should be paying which one.
But uh I love that.
That you know had they not done some of those deals there would be some threats in in that kind of direction.
But but I think the big macro threat is just what what if the tide turns?
So we started building what became Search Pilot because of our consulting work, actually.
The the origin story is that we by that point had uh uh a decade of experience in the industry and had worked with a lot of these large organizations.
And we just seen that we found the same problems over and over again.
We found the
Challenges getting things done, challenges proving the the value of the work that they'd done, challenges even understanding whether there had been value in the work that they'd done.
We saw this in our consulting work, we saw it in their own work, their in-house work as well.
And that was the problem that we set out to solve.
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