Building a company on testing vs consulting
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is SearchPilot and why is it the leading SEO A/B testing platform?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Coon.
How did Will Critchlow’s consulting background lead to building SearchPilot?
And joining me is Will Critchlow, CEO at SearchPilot. Search Pilot is the leading SEO A B testing platform for enterprise sites. And they just launched the industry's first GEO testing system, purpose-built for AI search. You've made a big bet on yourself launching Search Pilot. You've been in the consulting space and in other parts of the search. search marketing, now AI discovery industry. Why why are you betting on testing and why is testing so important right now?
So we started building what became Search Pilot because of our consulting work, actually. The the origin story is that we by that point had uh uh a decade of experience in the industry and had worked with a lot of these large organizations. And we just seen that we found the same problems over and over again.
What recurring challenges did large enterprises face that SearchPilot aims to solve?
We found the Challenges getting things done, challenges proving the the value of the work that they'd done, challenges even understanding whether there had been value in the work that they'd done.
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Why is testing now essential for SEO in the era of AI‑driven discovery?
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We saw this in our consulting work, we saw it in their own work, their in-house work as well.
How does SearchPilot’s multimetrics GEO testing framework measure performance across Google, ChatGPT, and other LLMs?
And that was the problem that we set out to solve. And Since there, we've kind of followed our nose a little bit to kind of say that's that's what we're trying to do. Uh do we feel like we're achieving that? And particularly over this last two or three years, it really feels like we're making some breakthroughs. And this is why we've honed in on where we specialize, because that's where we're finding that we're adding the most value. And I'm very excited that the the growth of all of these new discovery channels that we've been talking about today. is bringing this topic to the conversation into the boardroom, into the C-suite, into the executive layer in a way that it hasn't been really for a for for a long time.
And that's proving good for us.
What are the key takeaways for CEOs and marketers looking to adopt a test‑first SEO strategy?
And so yeah, I think it's I think it's important because it's the more it changes, the less you can rely on yesterday's best practices, the more it's a black box and the more that these algorithms are
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Chapters
6 chapters
1
What is SearchPilot and why is it the leading SEO A/B testing platform?
0:00–0:46
2
How did Will Critchlow’s consulting background lead to building SearchPilot?
0:46–1:37
3
What recurring challenges did large enterprises face that SearchPilot aims to solve?
1:37–2:26
4
Why is testing now essential for SEO in the era of AI‑driven discovery?
2:26–3:21
5
How does SearchPilot’s multimetrics GEO testing framework measure performance across Google, ChatGPT, and other LLMs?
3:21–4:01
6
What are the key takeaways for CEOs and marketers looking to adopt a test‑first SEO strategy?
4:01–5:03