Does SEO tool consolidation help or hurt enterprise teams?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of SearchPilot’s new AI‑focused GEO testing system?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Why do enterprise SEO teams struggle with proving testing ROI?
I'm Jordan Coon. And joining me is Will Critchlow, CEO at SearchPilot. SearchPilot is the leading SEO A-B testing platform for enterprise sites, and they just launched the industry's first GEO testing system, purpose-built for AI search. You're betting big on Google. What is the biggest threat? to Google's ability to win in AI discovery.
Uh it I think it's it's the kids. It's the thing that you uh that you you were alluding to. If they if they lose the kids they lose the taste makers and it becomes the thing that people do to do something else, then
How does SearchPilot replace speculation‑based SEO with data‑driven testing?
It's hard to come back
from that.
Um
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What challenges do large organizations face when consolidating SEO tools?
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How can the “black box” nature of modern algorithms be overcome?
Um, I think there's some more tactical stuff. We've seen them do a deal with Apple this week. I think that's huge. for for them, both sides. I I love when two monopolies both get to exploit each other at once. Um i it it's not actually clear to me who's exploiting whom and in fact which one should be paying which one. But uh I love that. That you know had they not done some of those deals there would be some threats in in that kind of direction. But but I think the big macro threat is just what what if the tide turns?
What are the key takeaways for enterprise teams considering SEO tool consolidation?
And that wraps up this episode of the Voices of Search podcast. Thank you to Will Critchlow, CEO at SearchPilot, for joining us. If you'd like to contact Will, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. You can visit his company website, searchpilot.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the purpose of SearchPilot’s new AI‑focused GEO testing system?
0:00–0:44
2
Why do enterprise SEO teams struggle with proving testing ROI?
0:44–1:28
3
How does SearchPilot replace speculation‑based SEO with data‑driven testing?
1:28–2:00
4
What challenges do large organizations face when consolidating SEO tools?
2:00–2:58
5
How can the “black box” nature of modern algorithms be overcome?
2:58–3:27
6
What are the key takeaways for enterprise teams considering SEO tool consolidation?
3:27–4:01