Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
It's true in sales.
You know, sales forecasts are critically important in obviously every sales drug and organization.
They're always wrong.
that big deal that you hope is going to close by the end of the quarter slips into the next quarter.
Or uh, you know, whatever it might be, there's always um uncertainty.
There's always things outside your control.
And all these things ever are is a framework for decision making and uh that kind of structure.
And I think it's there there's always a little bit of grass is greener.
And again, this is human nature.
It's very easy for us on the organic side to look at paid.
And say, well, they have it easy.
They just, you know, they just press the money button, and uh every time they spend money, they get clicks, and uh and that relationship is so straightforward.
They have variables outside their control as well, right?
What the competitors are bidding affects how much it costs you to get a click.
Obviously, Google is making changes to those algorithms as well, and page layouts, and of all the seasonality and everything.
There is no guarantee that.
that the improvements you made to your paid search campaign this week are gonna pay off in more clicks, cheaper clicks, more business next week.
And I think there's a a big element to which we in in the SEO side need to grow up on the business side and realize
Forecasts and accountability are not impossible.
They're they're hard in the same way that they're hard in every field of in human endeavor, but but they're not uniquely difficult in SEO.
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