Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
And the fact that there's things outside our control, that I mean, that's true i in every space.
And so yeah, I think to to answer your question, it's part we need to get better at our measurement and our storytelling.
And it's part
But we need to accept that we should fit into those same accountability structures that other channels have to do.
And what accountability means is explaining when things change.
It doesn't necessarily mean preventing them from changing or making sure they only change in your favor, because that's literally impossible.
Content creation i i is another kind of classic one, right?
It it depends on the organization.
But if you're if you're a media organization, you're gonna be looking at amount of content produced, amount of content refreshed, uh, those might be your leading metrics.
Yeah, so I I'm kind of talking more from a, as I say, e-commerce and retail standpoint, where um most of our improvement, most of our work is on product listing pages and product detail pages and and those kinds of
uh enhancements.
But yeah, no, you're you're absolutely right.
And that move to leading metrics again is one that business people understand.
Understand this idea that you you don't opt you can't just optimize the dollars.
You optimize the process, you optimize the um the activities.
And there are assumptions maked that bets essentially that have to pay off.
You know, we we bet that if we
We implement this new software system that roots our delivery trucks better, then we'll make happier customers save delivery costs and uh you know save fuel costs or whatever.
And and any project like that has some forecast of payoff, some uncertainties and unknowables in there, and some kind of embedded bets, I guess, like the bet in that case.
would be our customers like it when the stuff we deliver shows up sooner and more predictably.
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