Will Critchlow

speaker

1,140 appearances 7 recordings 1 series first heard Mar 2025 last heard 6 Feb

Will Critchlow’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Making Organic Search Into A Performance Channel · 12 Mar 2025 podcast

And you know, famously Bezos met that uh talked about making this bet, didn't he?

The uh he said there's lots of things that we um that we think are are changing, but we're building Amazon I'm massively paraphrasing.

Uh we're building Amazon around the the things that we think will continue to be true in decades to come, which is people want

Large selection, low prices, and fast delivery.

Like nobody is going to want smaller choice, slower delivery, and higher prices.

So that that's kind of the strategic bet, if you like.

But you can make tactical bets as well, like you say.

And we're often in the situation of saying the tactical bets we're taking are if we continually have a pipeline of ideas of improvement.

To the product detail pages, and we implement those as tests as fast as we can over the course of the next three quarters.

We're betting that that is going to pay off in improved performance because we're only going to roll out the ones that turn out to be winners.

I think that's quite a good bet.

I'm so I'm certainly on the uh on the taking side of that bet.

But you can see that there are there are leaps of faith.

There are kind of um intellectual steps that you have to go through.

But again, I I feel like

The business leaders do understand that because they're always in the boat of being asked to s to put budget behind things that have uncertain payoffs.

And we're we're not special snowflakes in SEO when it comes to that.

And and I I definitely make this mistake.

We too often conflate the fact that it can be hard to explain at a technical level what we're doing and why to some to a non-specialist.

You know, you you could imagine giving a day-long seminar on on like why you

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