Will Guidara
speaker
1,995 appearances
4 recordings
4 series
first heard Oct 2022
last heard 15 Jun
Will Guidara’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.
Appearances
And the cognac thing was something they resonated with.
And this is what they came up with.
Anyone who's ever dealt with lawyers knows that the bills can sometimes be rather big.
And you never know it until you open the bill.
And so this has happened to me before where I'm with my family or something and I make the mistake of opening up an email, clicking on the link, seeing a very large number, and then suddenly not even being the slightest bit present with my people anymore because I'm thinking about that.
They just started calling their people or leaving a voice note saying, hey, your bill is going to go out tomorrow.
It's a big one.
Open it when you're ready to open it.
And I'm here to talk about it.
But I just want to make sure it doesn't catch you off balance or if you weren't expecting it.
I do think setting expectations is a beautiful expression of hospitality, and that's such a small thing that they did, but I think it actually shows that they care, that they're not just flippant about putting this giant bill in your inbox, that they recognize that money is real, it's important, and they care about how you receive information like that.
You know, another thing, this is also restaurants, but I think the lesson is is valuable.
Cornell University, I have no idea why they did this, but they ran a study.
They compared a thousand diners that give a mint with the bill, you know, the little red and white mints that you get at a diner, to a thousand diners that don't.
The ones that did, on average, had 18% higher tips than the ones that didn't, which is wild to me and proof that generosity begets generosity.
And by the way, asymmetrically, the value of the tips far exceeded the cost of the mints.
More often than not, if you give a little bit, you will get a lot more in return.
And the reason I bring that up with you, whether this makes sense for your business or for someone who is listening and to their business, like when you're making the ask for someone to pay their bill, find an opportunity to give them something at the exact same moment.
Mix generosity into the transaction.
Yeah, I mean, they're not friends.
Showing 241–260 of 1,995 · page 13 of 100
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