Will Guidara
speaker
1,995 appearances
4 recordings
4 series
first heard Oct 2022
last heard 15 Jun
Will Guidara’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.
Appearances
I see that as an opportunity.
Listen, luxury effectively implies scarcity.
And I think that human connection, the people that make the choice to make their experiences as human as humanly possible, will soon be the most luxurious among us.
And I think this is just a moment where it's more important than ever to fully lean into these ideas, to seize on every opportunity.
to make people feel seen, to give them a general sense of connection to us and the products we serve and those that do it well, I believe will be the winners.
I mean, it's kind of remarkable.
The book has been out for about four years.
And at this point, I spend much more time with companies not traditionally in what we've always called hospitality than I do with those that are.
Here's the reality.
America's economy, it was once a manufacturing economy.
Now it is a service economy.
More than three quarters of our GDP is driven by services industries.
And
Therefore, statistically speaking, we actually do the same thing for a living.
We are in the business of serving other people.
We may just serve them different things.
And if you engage with other human beings, you have an opportunity to make the choice to be in the hospitality industry simply by deciding.
To invest as much of yourself, to be as creative, as intentional in pursuit of how you make people feel as anyone who has achieved any level of success invariably already is in pursuit of the product they're selling.
Yeah, I think far too many people conflate them as meaning the same thing.
And in fact, I believe that the companies who understand they are different have an unfair competitive advantage.
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