Zac Dearing

speaker

672 appearances 2 recordings 1 series first heard Feb 2026 last heard 2 Sep

Zac Dearing’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

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And then we can talk about the numbers, but like let's tell a story.

It's like she was given ultimatums, not options, and it wasn't a personalized experience, and she wasn't educated.

So like what do the best contractors do?

It's what you would do or what you would hope you would experience as a consumer anywhere.

It's personalized.

There's options.

The people listen to you, they respond back.

And they help educate you.

And so it will vary by specific trade about what's sort of optimal.

But in water heaters, we see four.

That if you quote four options, you're gonna have a higher combined average ticket and close rate than if you do one, two, three, or even five.

HVAC, it's right between five and six, right?

And so it differs by different service lines and types of products, right?

Like candidly, there's a lot more variety.

Of HVAC systems than water heaters, but what's really clear is that options.

And that's something that very consistently folks are doing.

Another thing that we see, and it's harder if you're smaller, is day of week that you're serving homeowners, right?

What we see is that the close rate is the highest on Sundays, and it's about six percentage points higher than during a weekday.

Yeah, garage doors don't just break Monday through Friday, nine AM to five PM, right?

And a lot of the

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