Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah.
So I had the luxury, I guess, of being a PM, like have building apps and stuff beforehand before I got really into SEO.
And so talking to devs is the same way.
And so like learning to get dev uh engineers to sort of talk in a more human way, I think prepared me for it.
But I think
You know, when I when it really hit me that you couldn't um sort of present things that way is when um and it's the simplest thing ever, you start talking in that way and then they point to a result on Google and say that okay, then why isn't it working?
And you're like, Oh, like it kind of puts things in perspective for you and and uh a lot of it is
You know, good.
It's good hygiene.
I love structured data.
It's great for accessibility.
People who need screen reader readers and all of that.
And technical SEO is probably more important than it ever has been before.
But a lot of it just comes down to links and brand awareness and, you know, click metrics as we spoke about earlier.
And so in a lot of those and you know, I think we we were talking about EAT before we started recording, which is not a direct ranking factor, but it's the human element, right?
It's it's something where you are going to trust the information more if if it's written by an expert or reviewed by an expert.
And because of that, they're probably more likely to click on your affiliate link or use your tool or whatever.
So all of it leads back to just thinking like a regular human, like
Are you gonna go with the insurance company that you've never seen before or or the one that you know?
Are you gonna
Showing 181–200 of 285 · page 10 of 15
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