Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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Appearances
And now we're like, okay, well, now we're on YouTube and we're getting we're getting some good feedback there.
And now we're on Instagram and we're getting some good feedback there.
And you know, so now we have a newsletter, we have this one-to-one direct.
relationship with our audience.
And so I think if you approach it from a place of like what your purpose is, like what your vision for the company is outside of like ranking, uh the all of that stuff sort of doesn't matter because it's not about the
activity.
It's about what you get out of doing the activities.
Oh, totally.
I mean I it's one thing I I've always sort of disliked and liked.
I'm a huge nerd, obviously, but like the over sort of intellectualization of SEO and you know, you can't really walk into these meetings with folks who are not nerdy SEOs and start talking about query fan out technique or engrams or semantic matches and content chunk and what is it, chunking.
There's a new one about chunking.
And so it's like
Like and that also takes the the spirit, the heart out of a lot of this stuff.
It's it's like you've moved back into a mindset where you're trying to hack a system versus create a good product.
And going to someone who's not technical or or you know, going to the CFO and say, I'm gonna hack the system, you and then you start throwing jargon at people them, they're gonna be like, Hold on, do we actually need your department?
Like, but if you sell them, I'm gonna create something that our customers love and that adds up to our convenience.
conversion rate and it's a part of the funnel.
Like they'll understand that and they'll be really on board.
And then internally in your Slacks and in your team's messages, you can start talking about the, you know, fan out techniques and engrams.
But on the surface, I think just speaking to people like people is the way.
Showing 161–180 of 285 · page 9 of 15
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