Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I think it's gonna be, we're gonna watch our KPIs change and we're gonna see a lot of conversations I think happening internally at companies with stakeholders to with, especially within the SEO, can you just say like, hey, this is how we need to measure success going forward?
It's no longer gonna be the whole traffic number.
Sure.
um or the you know, whatever it was or clicks, but it's gonna be the quality and the, you know, user uh engagement, I think.
That's that's ultimately going to be, you know, how we measure success going forward.
Definitely.
Um
So the volume is significantly less, but the quality of that volume is significantly higher.
So, you know, we might have a a page that gets like a hundred clicks and it's from ChatGPT.
And of those hundred, maybe fifty of them end up doing an action on the site.
Um so it's like much, much higher conversion.
You scale those numbers out, we'll see how what that conversion rate looks like, you know, if you were the thousand or ten thousand clicks, you know.
But we are seeing that, and I do think it's because
um these folks are are closer to the decision stage than they would be if they had just clicked on a blue link from a a generic sort of keyword.
I think a lot and you're seeing a lot on LinkedIn, but just showing folks that bifurcation of the clicks and impressions in Google Search Console is a really good way to sort of highlight the stakes and the direction that the um industry is moving.
And again, again, if you're if you've been if you're working in an Y M Y L category and you've you aren't one of the big guys, you've been looking for a way out for a long time.
And so I don't think it was it didn't take much convincing, I'll say at least
In Finder in the US, because we're hungry.
Like we're ready, we really do care about our readers and we want to make sure we're delivering the best product possible for them.
It's not always a great experience when you put a lot of work and effort into creating something and then no one sees it.
Showing 141–160 of 285 · page 8 of 15
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