Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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Appearances
Sorry, I was a bit incoherent, but it's like it's it's building that web of entity.
totally.
And and also how you're capturing that traffic and retaining that traffic.
Um, because there's a less you know, the ocean got a little smaller in terms of the volume that can be sent to websites.
When someone does come to your site, really like hammer home that
the experiences really well and on their, you know, and get them into a newsletter, get them into a membership flow, get them into your ecosystem in some way.
Ask them to follow you on this channel or to subscribe to your YouTube or to, you know, whatever it is.
Um, but you want to make sure that you're capturing them because before, if you ranked for the keyword, it was almost like you owned just you owned a search, right?
You owned the real estate of people searching that.
But
We don't own it the same way anymore.
Um it's it's never been more clear that we're renting our traffic from these platforms.
And so when you do get them onto your site, for that brief period of time, you do own that user, capture them, keep them, find a way to reactivate them again and again and again so you're not so dependent on all of these uh, you know, platforms.
I think well, I w I one of the reasons, and I'm sure this is the same with you, um, is that SEO scratches every itch, right?
It allows you to be really technical and it also allows you to be creative and it allows you to touch really every part of the business in some way, shape or form.
And that's, you know, still the case, if not more so.
And I also think there's a little bit less dependency on other departments than there were before.
You know, ChatGPT does enable you to do a lot of technical work, allows you to build things quickly.
Um, you know, you don't maybe you don't ship something that has like a secret API key or anything like that, but like you can build a proof of concept and pass that onto your product team now.
Or you can create a marketing plan or something and then pass it on to PR and you can
Showing 221–240 of 285 · page 12 of 15
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