Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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you know, articulate the vision um so much more um quickly and uh accurately.
And I don't know, I think there I think the SEO can become the one of the most important roles.
It might not be called an SEO.
It might be called something with the word growth in it, or it might be called just a market, you know, digital marketer, but it is going to be sort of the role that brings it all together because distribution is the most as someone who's shipped uh many failed products, distribution is one of the most important things that you can think about.
And the SEO is distribution.
In a nutshell.
I mean there's a me it's like a meme out there right now that's like um social media managers talking about how many layers of approval they have to go through and by the time they get the yes they the the trend is no longer relevant.
Um so
I think smaller orgs do have a a a a strong advantage right now because those yeah, like you said, those big companies to even shift at a degree to the right takes a long time.
Whereas small and medium sized publishers can shift on a dime and and really see um impact and get those learnings as quickly as possible.
The one thing I really think about a lot is that or what I would caution though to these smaller publishers is
to not put all of your chips in in trying to win citations on Google.
Um, I think the value exchange between the creator and Google has never been more imbalanced right now.
And so
You may use chunk chunking and, you know, engrams and semantic well, you know, whatever to get to uh, you know, being cited in the AIO, but you can't pay your bills with impressions.
And so figure out where you can add the most value.
You know, you still want traffic, you still want all that, but diversify your streams.
And I think teaching people that Google is just one stream, you know, or maybe it's a river, right?
But it's not the ocean anymore.
Um, and so use everything you've learned as being like a marketing scientist and apply that to these other channels.
Showing 241–260 of 285 · page 13 of 15
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