Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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Appearances
I'm really excited to see what happens when people with traditional SEO backgrounds break into social and when they break into video.
I think they're gonna, you know, sh to shift the industry on its head because these are real geniuses.
A lot of them, like a lot of people in this industry, you know, you have to have a really
generalist sort of set of skills, which in a world of specialists is kind of rare.
So I really am excited to see
how we approach this, but I would just caution don't put all of your chips just in the in a single Google basket.
It's not that I that's not where we are anymore.
I'll say is like outside of engineers, SEOs
I feel like they're the group that's used AI the most outside of engineers, um, and you know, people who use it as their therapists, which I think is like the leading cause or reason, you know, use that according to Harvard.
Um, but like we've really used it to because our business depends on it, right?
Like our traffic is our is our business.
And so when it came out, we were trying to crack it immediately and using it to automate workflows and to generate
schema and to do a lot of the busy work that comes with doing SEO, you know, uploading articles is one thing that is always, you know, sort of a pain and and s it's monotonous and so
We were like, all right, we'll just start for I'll get ChatGPT to do give me all the HTML.
I'll give ChatGPT to give me the schema markup, I'll give you know, and so we've we're kind of ahead of the curve and I think continue to lean into AI to make the workflow easier, it creates the space to do more multi-channel activity.
And I think
Um I would, you know, for the SEOs who are working um with editorial teams of like content focused companies, I would say ask them to lean into it as well and how to use it and how to um get it to to augment some of the, you know, BAU that they do that's not necessarily drag moving the needle.
And also another thing is because editorial um roles and and SEO roles are so hand in hand, I think one thing um that's also gonna shift is that
Editorial roles are now going to be very high visibility, or they have to be.
Like, I don't think because you're a great writer anymore, doesn't necessarily have the impact it used to when it comes to sorting writing this type of content.
Showing 261–280 of 285 · page 14 of 15
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