Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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So uh you're totally right.
I think any category that is in the YMYL uh space is extremely competitive.
Finance is no exception.
I've always sort of referred to it as like the NBA of SEO.
Um there's like where it's dominated by like a few players, and then there's the rest of the league trying to sort of win where we can.
And it's only getting more competitive, but at the same time, I'm I'm really um encouraged by the opportunity.
That AI might present for a bit of a reset in terms of visibility.
I think since the HCU, we've seen a lot of our traffic just broadly across the spectrum has has gone away.
You know, there was this guidance we've gotten from Google about people-first content.
Um and all the things you c sort of need to do, scaled content, you know, don't do any scaled content abuse um to sort of recover and none of that's panned out.
And so it kind of feels like the industry's been in a bit of a holding pattern uh for the last three years.
And so AI might be this opportunity for a few folks to break out of it.
Yeah.
Well to set some context, I did a bit of an analysis a few weeks ago about SERF diversity.
And so when I looked at that, the top like ten terms, like you know, best car insurance, best personal loans, best credit cards, um, providers actually accounted for the majority of that.
Um, you know, if we're not counting SERP features, providers accounted for the majority of that.
And then content sites only accounted for about twenty-three percent of
the results that showed up.
Showing 61–80 of 285 · page 4 of 15
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