Zak Ali
speaker
285 appearances
4 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Zak Ali’s voice in public audio — every appearance, attributed to the second.
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Appearances
When you remove NerdWallet, Bankrate, Forbes,
that number goes down to three percent.
So it really wasn't much uh
You know, optimism for the last few years anyways.
And now it's sort of a resetting of the playing field in that these smaller publishers now have tools, they have uh new channels.
You know, Google does dominate ninety percent of the search market, but ChatGPT is like quickly gaining and people's user behavior is changing.
And I think with zero-click search, it actually is going to present an opportunity for someone who doesn't necessarily have the most backlinks to
To win, but actually someone who's catering to the user uh the most, someone who's being as user centric as possible, creating great memorable experiences, because they're gonna get all of that informational content, um, information from the AIOs and and the genet uh you know, the generative AI.
But to actually the actual on-page experience is gonna be the sort of difference maker here.
And I don't think anyone has monopoly on that right now.
Uh completely agree.
You know, I think we know at this point that Google uses Chrome data to monitor clicks and it uses like how long you hover over SERP and like all of those sort of user metrics.
And it created a cumulative advantage, right?
So like it was almost a winner-take-all system where if you were on P1, of course you were going to have more clicks, and of course you were going to have better user engagement than someone who has doesn't have any authority writing a best credit.
Cards article who doesn't even get seen unless someone goes directly to their website.
So
This sort of breaks us out of that a bit.
Don't get me wrong, I still think backlinks are gonna be incredibly important.
And I actually think mentions are gonna be uh just as important going forward, especially for LLMs.
As far as I know, uh ChatGPT and and Claude and all of them don't have access to Chrome data.
Showing 81–100 of 285 · page 5 of 15
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