Zak Ali

speaker

285 appearances 4 recordings 1 series first heard Jul 2025 last heard Jul 2025

Zak Ali’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Optimizing financial content with SEO · 21 Jul 2025 podcast

So um I do think this is one of those moments where what we're gonna see some a shuffling of the deck.

So I know at Finder we're sort of embracing the search everywhere optimization line that Rand Fishkin had said at one point, where it's it's more about the multimodal success.

So it's not just about being on search, it's about being wherever your audience is.

So that's being on YouTube, that's being on social, that's being in forum sites, that's um, you know, making sure that our content is human and authentic and um

feels real in a way that I think the sort of generic internet of the last 10 years sort of robbed us.

Well um and so now um you know Finder is is trying to, you know, look for these pockets of opportunity that um other these bigger sites haven't said so we're playing a lot in the long tail.

We're doing because

I guess like if I'm gonna speak more plainly, as people used to search for what they really, you know, people couldn't really search for what they really wanted on Google, right?

The more specific your term, the less um helpful the results you would get.

So you and and it sort of forced us all into this keyword-backed way of using the internet, right?

So instead of saying best credit cards for someone who lives in Brooklyn, whose car just broke down, you know, and get as new ones as you can.

Yeah, you had to just say best credit cards, right?

Or maybe you add one other qualifier to that.

But AI and and these LLMs, they're they're actually catering to the very specific needs of uh what the user actually wants.

You you finally can say, I want the best credit card for the person who lives in Brooklyn whose card just broke down.

And Finder's playing in those spaces.

You know, we are creating content for the very specific use case of this one user who needs it to c who needs that uh Cash Advance app to connect to that one bank.

You know, we're we're playing

playing um uh wherever we can to to actually cater to real issues instead of doing the broad generic sort of best and then just the head term boy of SEO that we we used to see in the past.

I mean, I there's a couple companies that have come out.

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