In this episode, host Terry Patterson explores why quitting alcohol can feel so challenging, diving into the neuroscience of "negativity bias." This built-in tendency to focus on the negative, Terry explains, was once key to human survival but now often hinders efforts to change drinking habits. She discusses how our brains amplify fears around social rejection and self-doubt, making it seem difficult or even threatening to choose an alcohol-free lifestyle. Terry shares practical, science-backed techniques to counter this negativity bias, helping listeners reframe their thoughts and build confidence. From gratitude practices to visualization exercises, she outlines steps to shift focus from fears of missing out to the benefits of an Alcohol Free Lifestyle. This episode provides a roadmap for anyone looking to reclaim their mindset, strengthen resilience, and make lasting change. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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