In today’s episode, I’m sharing my ultimate sales secret. I'm in the real estate game, pitching investment opportunities to folks looking to ride the wealth train with us so it's a high-stakes, high-ticket game, and nailing that sales call is crucial. So, the counterintuitive trick I use to kickstart my sales calls? Weather talk.Studies from the book "Persuasion" reveal that weather affects our mood, whether we're aware of it or not. When I jump on a call, I kick things off by mentioning the weather. "Hey, it's a rare 72 and sunny day here. Perfect for a walk, you know?" This seemingly innocuous chat opens the door to a weather discussion. If it's raining at their end, I guide the conversation toward a positive spin. By subtly redirecting their focus, I'm setting the stage for a more receptive audience.So, next time you're about to dive into a high-stakes sales call or any persuasion scenario, give the weather a nod.It might just be your secret weapon to tip the scales in your favor. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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