"If you focus on stakeholders' needs and add value, the savings will always follow." - Brad DeHart, Senior Vice President, Customer Growth, Continuum Procurement leaders have always been expected to deliver value under pressure, but when resources are thin, the old playbook just doesn't cut it. What does it take to truly become a trusted partner to the business and move beyond savings-only conversations? Art of Procurement host Philip Ideson welcomes Brad DeHart, a seasoned leader who's helped shape marketing procurement functions across industries. Brad's experience spans both the buy and sell sides, giving him a front-row seat to what works, and what might set your team back. In this candid discussion, Brad challenges common assumptions about where procurement should focus their efforts, why some models falter, and how the right mindset (and soft skills) open real doors to influence. He shares memorable stories and actionable advice for CPOs and category leads navigating complexity and stakeholder fatigue. In this episode, Brad covers: - Redesigning relationships with marketing to move beyond 'just savings' - Recognizing why the 'strategic vs. tactical spend' debate misses the point - Structuring teams for trust, influence, and long-term results - Building soft skills that matter as much as procurement expertise Links: Brad DeHart on LinkedIn: https://www.linkedin.com/in/braddehart/ Subscribe to the AOP Newsletter: https://resources.artofprocurement.com/art-of-procurement-podcast-subscribe Subscribe to Art of Procurement on YouTube: https://www.youtube.com/@ArtofProcurement

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