Susan welcomes Amy Bates, a transformative figure in the beauty industry and founder of Beauty Rebellion. Amy shares her fascinating career journey, from her early days as a police officer to becoming a successful bridal hair and makeup artist, and ultimately focusing on body image and inclusion within the beauty sector. The conversation delves into the significant impact of societal standards on body image, the challenges faced by various underrepresented groups, and the importance of creating an inclusive environment in salons and spas. KEY TAKEAWAYS Career Evolution: The journey from being a police officer to a successful career in the beauty industry highlights the importance of following one's passion and the continuous evolution of professional paths. Body Image Awareness: There is a significant need to address body image issues within the beauty industry. Inclusion and Accessibility: Many individuals, including those with disabilities or different body types, face barriers when accessing beauty services. Business Benefits of Inclusivity: Embracing body positivity and inclusivity can lead to increased client retention, referrals, and overall profitability. BEST MOMENTS "If you don't love what you do, it's very, very hard to stay in a good place mentally with it." - Amy "We live in a society where the size of your body is really important... and there's so much negative emotion and anger towards bigger bodies." - Amy "You are very right about the images when you just sort of think about it." - Susan "Businesses that are actively inclusive are 33% more likely to outperform businesses that are not inclusive." - Amy SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ SPONSOR https://www.phorest.com/

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