#18: Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama, on exploring the intersection of media, e-commerce and AI innovation

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, join Efe von Thenen as he delves into the intersection of media, entertainment, and e-commerce with Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama.Discover the evolution of UFA Serial Drama and its pioneering role in the entertainment industry. From traditional content production to creating immersive brand experiences, learn how UFA has adapted to the ever-changing landscape of entertainment and technology.Explore the groundbreaking collaboration between RTL+ and Zalando, introducing in-stream shopping during "Good Times, Bad Times" tv series. Uncover the inspiration behind this revolutionary partnership and the impact it's set to have on viewer engagement and e-commerce.Then, shift gears to explore the role of AI in content creation. Discover how UFA SERIAL DRAMA leverages AI technologies to enhance the creative process and personalize content delivery. Finally, delve into the ethical considerations surrounding data privacy, algorithmic biases, and content moderation in today's world.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] out more on:■ Linkedin■ Instagram■ Facebook■ TwitterThe timetable:(00:00:00) Introduction(00:07:43) About UFA Serial Drama's and Company History(00:15:52) New E-commerce Collaboration between RTL Plus and Zalando(00:19:36) Content Creation and AI Advancements(00:28:16) Ethical Considerations About AI and Future Vision(00:35:25) Leveraging AI in E-Commerce(00:38:39) Future of AI in Media(00:44:08) The Role of AI in Localizing Content(00:58:42) Closing Remarks

There are no comments yet.

Please log in to write the first comment.