Nature and wildlife photographers seeking to put their images to work for the good of the planet will love this week's podcast. Our first guest, Jaymi Heimbuch, founded the Conservation Visual Storytellers Academy to teach photographers how to connect their pictures to a larger purpose. Listen in as Heimbuch discusses ways to harness the three A's—Action, Audience, and Affect—and successfully target the people you want to reach with your work. After a break, we hear from Heimbuch's star student, Anne Readel, who reveals how the viral spread of her story on No-Mow May enabled her to recast her message with different angles, increasing the story's reach. Stay to the end for Readel's offbeat story about living with your urban turkey neighbors. Please join us for this inspiring discussion about conservation storytelling, and learn how the aforementioned three A's can be used to craft the focus of your nature and wildlife pictures and expand their impact. Guests: Jaymi Heimbuch and Anne Readel Episode Timeline 3:28: What is Conservation Photography? 7:00: The power of a call to action 8:40: Quick synopsis of the Conservation Visual Storytellers Academy 9:37: A look inside the Visual Storytellers Style quiz 12:25: Putting your visual storyteller style to use 14:00: Conservation stories are happening right outside your door 16:22: The effortless impact of No-Mow May 17:12: Pitching conservation stories and photo / text packages 19:08: The importance of the three A's – Action, Audience, Affect 20:15: Tips for reverse engineering a photo story 21:03: Where to pitch photo stories and how to get an editor's attention 23:18: Jaymi Heimbuch's gear tips for cameras and lenses 24:47: Two trends in lens types: wide angle macros for insects and telephoto zooms for birds 27:28: Jaymi's favorite brand of camera bag, plus backpacks vs messenger bags 28:52: Episode break 30:12: Anne Readel's first Sony camera and subsequent upgrades 31:06: Situations where Anne still uses her first crop sensor camera 32:30: Anne's go-to options for lenses 34:10: Anne's discovery of Conservation Storytelling 101 35:00: Getting to the goal line with publishing conservation stories 37:58: Anne's tips for turning scientific data into pictures with impact 38:46: Making pictures to make your point and spur people to action 39:46: More on No-Mow May and Anne's goal for the story 40:42: Recasting a story to appeal to multiple audiences and expand its impact 42:57: Focus on stories that get you excited 44:45: Countering negative media bias with a positive message – giving urban turkeys a different spin 46:12: How to catch up with Jayme and Anne For further details about our guests, their gear, and image galleries of their conservation photography, check out this episode on the B&H Explora blog at: https://www.bhphotovideo.com/explora/podcasts/photography/conservation-storytelling-with-jaymi-heimbuch-anne-readel Photograph © Anne Readel

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