Bids and Proposals for Dummies: Short Episodes, Big Wins
Developing Your Proposal (Episode 18)
18 Jan 2024
Description
In today's episode, we'll cover the importance of developing a proposal by summarizing your offer, addressing customer questions, and expressing value, crafting a unique, visual, and persuasive executive summary, following a standard format for transmittal letters, and understanding the customer's situation by expressing empathy, adding insight, highlighting the problem and pain, and using pictures and echoing the customer's words.
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