Setting Yourself Apart From Your Competitors (Episode 25)

In this episode, we'll cover how to set yourself apart from competitors in a proposal by emphasizing the features, benefits, and proofs of your solution, understanding customer needs, presenting features effectively, using benefits to answer the "so what?" question and help customers achieve their goals, quantifying benefits with discriminators, using headings to highlight discriminators and back up claims with proof points and past performance, and ensuring proof points are persuasive, tangible, credible, and supported by specific details, measurable facts, and verifiable information.

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