Bids and Proposals for Dummies: Short Episodes, Big Wins
Understanding What You Know - (Episode 20)
26 Jan 2024
Description
In this episode, we'll cover competitive intelligence and analysis, including SWOT analysis and bidder comparison matrix, as crucial tools for assessing competitors, gathering intelligence on incumbents and customers to unseat them, and the art of ghosting the competition by highlighting strengths and minimizing weaknesses.
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