Ep #201: Shelley Goldstein: How to Lead When You’re Afraid to Speak

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Business Growth Architect Show: Founders of the Future 27 min 1 speaker 7 chapters transcribed 16 days ago
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What is the main topic discussed in this episode?

Shelley Goldstein 0:00
Be the speaker you want to hear. Спекинг онс труд і летін заномос. Sometimes leadership is listening to motivate and encourage people. Спасифіті із бетті викина. There's a disconnect between what they've built and articulating that vision. Your stories, your journey, that's where our ideas live.
Beate Chelette 0:37
And welcome back.

Can you lead a movement if you’re afraid to use your own voice?

Beate Chelette 0:39
Can you really lead a movement if you are afraid to use your own voice? And answering this question is Shelley Goldstein, the architect and founder of Remarkable Speaking. Shelley, dive right in.
Shelley Goldstein 0:54
B, what a very important question. Speaking one's truth and leading. They're they're synonymous in a sense. It's important we share our beliefs and our ideas to lead, to inspire, but a good portion of that is listening. Speaking isn't always being the loudest person in the room necessarily or having the right words all the time. Sometimes leadership is listening. To help her not only understand others But that's in a sense where you can actually motivate and encourage people as a leader.
Beate Chelette 1:35
So are you saying, Shelley, that sometimes the best part about being a powerful speaker is not to say anything at all?
Shelley Goldstein 1:41
Absolutely. Counterintuitive, right?
Beate Chelette 1:45
Tell us more about that, because I think that's where we exactly want to live here on this show today, is we think we're doing a show on talking and now we are doing a show on listening. Why does this matter so much right now?
Shelley Goldstein 1:58
Well, specificity is brevity. The consolidation or economy of words is really an effect where you can have the most power. So sometimes to get to that brevity, to get to that important statement or belief is doing a lot of research. And by that it's being curious, asking questions, asking questions of others as well as things that you're doing to get more information to distill it down to an effective message. This is the essence of what I want to say.
Beate Chelette 2:32
So as the as the architect and founder of Remarkable Speaking. You work with a lot of of of speaker speakers or leaders. Why do people come to you? What do they hope to accomplish?
Shelley Goldstein 2:44
Well, leaders come to me because they're very powerful, successful people. They've built companies, they're leading Fortune 100, 500 companies, they have tremendous power and a big audience. But there's a disconnect between what they've built. And getting out there and articulating that vision and speaking to people. How does that come together? And I have sort of found a niche working with people of that ilk because I'm not just going to be another person to tell them to smile more or improve your hand gestures. I really get to the essence of what is holding you back, what is preventing you from crawling. So In articulating that vision. It's there and I might be telling you something you don't want to hear.
Shelley Goldstein 3:35
Or no one else has told you.

Why do powerful leaders struggle to articulate the vision they’ve built?

Shelley Goldstein 3:36
But that's another challenge for people that build their whole lives around risks and challenges.
Beate Chelette 3:42
Why is it so difficult for us to put our own vision into words? Should that not be really comfortable? Like if somebody says, What do you want? What's your vision? Should I not be able to say that? What is it that's so difficult about that?
Shelley Goldstein 3:55
Not taking a few seconds, when I say seconds, in thirty seconds to think about what is it What is my big idea here? What do I want to share with people? What do I want my audience to know right now? And taking 30 seconds to articulate that statement. That is all you need to do before you walk into a room. What do I want everybody to know today? And instead we show up. The difficult thing is we think it has to be a big explanation. And believe me, I'm a storyteller. I think stories are an important part of this. But you don't want to come out of the gate with so much detail, with so much information that people are swimming and drowning in details and not knowing really why they're here.
Beate Chelette 4:37
Is this about performing versus substance?
Shelley Goldstein 4:41
Well, I hope it's not performing. Unless you are an Academy Award actor and trained professionally as an actor, life is not a performance. I hope you're showing up as yourself.

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