The Skeptic Strategist Who Became Spiritual
episode
Business Growth Architect Show: Founders of the Future
27 min
1 speaker
8 chapters
transcribed 18 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why did Maeve say she didn’t change any strategies but everything still transformed?
You say you didn't change any strategies. You didn't change the methodology. You changed. Your identity and suddenly everything worked.
I had this extraordinary talent. I knew I was world class at what I do, but the market that I was serving at that time, there was a huge mismatch between my capabilities and my ability. and who I was attracting. But I had to almost bottom out and then shed everything that had gone before. It was almost like a shedding of who I used to be, the confidence and the self worth and all of those other pieces Or taken as a given there. Once you have that identity shift, it is impossible to go back.
And that's I think where a lot of people give up. Welcome. Today with us is Meev Ferguson and Meave is Talking about what it means to lose the net identity and to find it again and how this affects your self-worth and the value that you create and income in your business. So Meev, I'm gonna just ask with my question is like so you say you didn't change any strategies. You didn't change the methodology. You changed Your identity and suddenly. Everything worked. What's it mean?
Yes, a great great question. Um thank you so much for having me, so I am very uh system oriented, uh very masculine in my approach and big into automation, systems, data infrastructure, and I love logic. Um I really uh didn't get or understand this kind of what people call the woo end of business. And indeed, whenever I left corporate and came out into this into this online space that we are all in, my level of understanding or my level of ignorance rather, was that hypnosis was teaching somebody how to be a monkey on a stage. I'd never heard of energy. I didn't know anything about identity. So that was, you know, the the frame of what I was coming into this world. And what I've learned over the last what eight years in business now is that uh everything is energy and everything is actually connected to your identity.
Essentially, you know, I've had the same strategy. We we build diagnostic assessments or better known as quiz funnels. to bring in qualified leads into your business to convert into clients. And I have been using that methodology for years. And that's exactly what we do for our clients. But what has happened is since I have really leant into this identity work and as uncomfortable as it has made me to kind of accept that something that doesn't belong on a spreadsheet does actually work. I have been able to shift my business from, you know, kind of having the ten K group coaching program, working with early stage entrepreneurs. To instead sign in multi-six-wigure engagements over and over again and working with the absolute highest end of the market.
So I want to I first of all I love the woo of business. That's just a title in itself, the woo of business. I think you are absolutely correct, is that the first thing that people think when they hear somebody, you know, is a strategist and I'm a strategist and I'm German off on top of everything. So everybody expects that anyway.
How did an identity shift become the catalyst for attracting high‑ticket clients?
And then suddenly we come out with this woo-woo language and we talk about energy and connection and uh alignment and resonance and all these things that people go like, have you gone mad? But really, what we are recognizing is the world has gone mad. So I want to now go a little bit into this space that you were in. Like, because what you did was working, sort of. So, what was this wake-up moment? Or where did you say, I'm even allowing this concept to enter, and I'm letting my Resistance of hippies and Birkenstocks and purple or white flowy clothes go.
Yeah, so I think I I'm I'm a very open minded person. Okay. And somebody from Northern Ireland, that might not be a common thing, but I'm a very open minded person and I'm very curious. So I I love to kind of dabble and mess around in things that I don't currently get because my favorite saying in my mantra until the day I die is we don't know what we don't know. So when we are all of us, any of us are working from our current level of knowing. We're going to get the results that we've already got.
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Chapters
8 chapters
1
Why did Maeve say she didn’t change any strategies but everything still transformed?
0:00–3:33
2
How did an identity shift become the catalyst for attracting high‑ticket clients?
3:33–6:52
3
What was the ‘woo‑woo’ moment that made Maeve trust hypnosis and energy work?
6:52–10:38
4
How did the shift from early‑stage coaching to multi‑six‑figure engagements happen?
10:38–13:32
5
What does the ‘messy middle’ feel like and how can you survive it?
13:32–17:10
6
Which daily practices (subliminals, reprogramming, coaching) keep the new identity alive?
17:10–20:56
7
How does Maeve turn thought‑leader IP into diagnostic assessment funnels and data infrastructure?
20:56–24:34
8
What actionable advice does Maeve give listeners about staying open to identity work?
24:34–27:45