Ep #35: How to Use Events to Get More Clients: Shay Wheat's Best Tips

Had an AHA or Insight? Share it:Looking to grow your business effortlessly? Tune in to discover easy event planning tips that can attract more clients and boost your success with Shay Wheat!In this episode of the Business Growth Architect Show I sit down with Shay Wheat, a certified event producer and the founder of Grace and Ease Productions. Shay brings a wealth of experience in orchestrating successful events for industry heavyweights such as Lisa Nichols and David Neagle. She shares her comprehensive insights and step-by-step strategies on how to leverage events to accelerate business growth and attract more clients.Shay introduces her 5-phase approach to event planning, each phase designed to guide business owners from inception to impactful execution. Phase 1, known as the validation phase, emphasizes the importance of focusing on securing clients and delivering exceptional results before venturing into event planning.  Moving into Phase 2, the visibility phase, Shay explains how to use free platforms and guest appearances to build your authority and reach a wider audience. This phase includes tactics like Facebook Lives, Instagram sessions, and participating in Clubhouse rooms. In Phase 3, the growth phase, Shay highlights the benefits of hosting your own events. This could include masterclasses, webinars, and summits designed to position you as an authority in your field. By this stage, you should be consistently generating revenue and ready to increase your visibility on larger stages.As businesses progress to Phase 4, the scaling phase, Shay underscores the necessity of building a supportive team. She explains that as you scale, managing all aspects of event planning and execution becomes increasingly complex. Finally, in Phase 5, the leverage phase, Shay discusses how to maximize your impact and profits through meticulously planned events. She shares advanced strategies for creating high-conversion events that not only attract a large audience but also drive substantial business growth. Shay also shares insights on the logistics of virtual versus in-person events. She discusses the advantages and challenges of each format. Virtual events offer the benefit of wider reach and lower costs, while in-person events provide a more immersive and engaging experience. Shay’s passion for event planning and her dedication to helping entrepreneurs succeed shine through. Her advice is practical, actionable, and backed by years of experience in the industry. We invite you to engage with us by visiting Shay's website at https://graceandeaseproductions.com for more detailed information about her services and insights. Additionally, Shay offers a valuable free resource, the Five Phases Flowchart, available at https://fivephases.info/growth. This tool will help you determine your current business stage and outline the next steps to advance through the phases.Resources Mentioned:_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us

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