Show notes
Had an AHA or Insight? Share it:In this episode of the Business Growth Architect Show, I am speaking with Alex Oliveira, Founder of Prediq and host of The Dadpreneur Podcast. Alex brings a wealth of knowledge on sustainable business growth, data-driven marketing, and aligning business practices with personal values. His journey from a numbers-driven entrepreneur to a purpose-driven leader provides insights for you if you are looking to build a meaningful and successful business.Alex shares his evolution as a business owner. Ten years ago, his primary focus was on scaling his business, achieving numerical milestones, and expanding his reach. However, over time and with his family expanding, his perspective shifted. Alex emphasizes the importance of understanding your "why" and ensuring that every business transaction aligns with your broader life goals. In an era where data breaches and cyber threats are increasingly common, Alex offers practical advice on safeguarding your business and personal information. He highlights the necessity of using VPNs, secure browsers like Firefox, and regularly clearing your history, cookies, and cache. Additionally, he stresses the importance of having robust malware protection and using password management tools to create strong, unique passwords. Alex also recommends staying informed about potential data breaches using tools like Firefox's breach alerts to protect your data proactively.One of the most compelling parts of our conversation is Alex’s transformation in how he views client relationships. He recounts an inspiring story about a nonprofit focused on cybersecurity for K-12 education. In the past, such a client might not have fit his company's criteria based solely on budget. However, Alex’s mission-driven approach now prioritizes the alignment of values and goals over immediate financial gain. Beyond his philosophy on client relationships, Alex is deeply committed to educating small business owners and solopreneurs on effective marketing and online lead generation strategies. He critiques the common practice of wasteful spending on ineffective ads, particularly on platforms like Google and Facebook. Instead, he advocates for first finding the proper product market fit with a strategic, data-driven approach that maximizes ROI and aligns with the business’s core values. Alex invites you to visit his website, dadpreneur.co, where you can access a variety of free resources, including books, courses, and valuable content to help you grow your business. He emphasizes the importance of building relationships and nurturing your audience, offering himself and his team as a resource for small business owners looking to take control of their marketing and lead generation efforts.Resources Mentioned: Instagram | Twitter | LinkedIn _____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us