How to Stop Building a Business You Hate (Even When It's Working)
episode
Business Growth Architect Show: Founders of the Future
26 min
1 speaker
8 chapters
transcribed 10 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why am I staying in a business I hate even though it’s successful?
Why would you be doing something that you hate in a way that feels
completely wrong and somehow expect it to work? I reached this very low point in my business. I had these um walls built in my mind around how I had to do things. Even though it felt terrible and even though I didn't like it and even though it wasn't aligned with who I was How did you slip into this? I started hearing about these markers of success that weren't actually mine. I didn't really trust myself enough to go for my own markers. The agency was successful. It felt heavy all the time. I had finally realized like I don't want to be unhappy doing this for the rest of my life. I had absolutely no business for about six months. And it was so terrifying. And then I had this like silly little thought, what if I just raised my prices a lot?
What if I quintupled my prices? Like what if I just made it five times more expensive overnight?
How did Rachel realize she was building a business that didn’t align with her values?
People happily paid that and now I get to do what I love.
Today Rachel Allen from Bolt from the Blue Copywriting Company is with us. And Rachel, you are gonna have to ask this first really tough question why would you be doing something that you hate in a way that feels completely wrong and somehow expect it to work?
That's what I found myself asking myself. A couple years ago, I'm a a marketer, and I think there's a lot of dogma about how that job is supposed to be done. There's a lot of dogma about how internet business is supposed to be done. And funny enough, although I felt like I was so sort of counterintuitive from the beginning, I reached this very low point in my business when I realized I had these um walls built in my mind. Around how I had to do things, even though it felt terrible, and even though I didn't like it, and even though it wasn't aligned with who I was, I just hadn't been able to quite break out of that because it was so pervasive in the culture in which I was living. I'm gonna ask you this.
How much of this do you see in the people that you work with and the people around us? How how prevalent is this problem?
I think I know maybe two or three people who have absolutely divested of it and basically everyone else I know is struggling with it to some degree or another. The main difference is whether they're aware of it or not.
And I think this is why we you know, why I wanted you on the show because I think it's time for us to help people to figure out if they feel that they're uh trapped in something that makes the money but they dislike. So can we backtrack a little bit?
What triggered the idea to dramatically raise her prices?
How did you find yourself in a position like that? Because I'm sure, you know, when you were a little girl and when you went to school and you did your thing, you didn't say, Let me find a really terrible job that I absolutely How did you slip into this?
No, I um well I fell into the industry completely backwards. I had ended up stranding myself in Hong Kong right after college and had to make rent and sort of found this freelance gig and I loved it for such a long time. But several years in I, you know, I started working with coaches and I started hearing about these markers of success that weren't actually mine, but I didn't really trust myself enough to go for my own markers and so So back in the mid 2000s, the whole thing was start the start marketing, then do an agency. Scale to an agency. So you don't have to do the writing and other people can do it for you. And so I did that. And it turns out I really hated it. I I like managing other people's teams, but I don't want to manage a team of my own.
And of course that started showing. It was just always an uphill struggle, even though the agency was successful, it felt heavy all the time. And I think that was coming across to clients because they were gradually dropping off.
How did a cabin retreat help her clarify her next move?
And I would find myself feeling a little bit happy about that, even though that's not what you're supposed to go for. But it was like, oh, I I don't have to assign this an asana. That's such a relief. And I had to keep this as this like little secret inside myself until the business had reached a point where I had actually shut the agency down because I had finally realized like I don't want to be unhappy doing
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Chapters
8 chapters
1
Why am I staying in a business I hate even though it’s successful?
0:00–0:58
2
How did Rachel realize she was building a business that didn’t align with her values?
0:58–2:39
3
What triggered the idea to dramatically raise her prices?
2:39–3:46
4
How did a cabin retreat help her clarify her next move?
3:46–4:43
5
What practical tools does she use to calm her nervous system during fear‑based decisions?
4:43–8:26
6
How did she transform her agency model into a fractional CMO practice?
8:26–16:24
7
What role do intuition and spiritual practices play in her client work?
16:24–23:43
8
Who is her ideal client and how does she structure long‑term engagements?
23:43–26:58