She Built a $100M Beauty Empire. Then She Almost Walked Into Traffic.
episode
Business Growth Architect Show: Founders of the Future
32 min
1 speaker
8 chapters
transcribed 15 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What drove Tracy Holland to build a $100 M beauty empire in just five years?
She is a woman that went that built a hundred million dollar company in five years, won Ernst ⁇ Young Entrepreneur of the Year.
That was when I was at the pinnacle of my success from the outside world. We were doing business with some of the biggest retailers in the world. I was CEO and co founder of this growing business. I had one entrepreneur of the year. I had three beautiful children. I was running on three to four hours of sleep every evening. And I remember thinking to myself, I really don't see how I can keep up doing this for any long term. And I actually see no way out. How do you stop being CEO of your own business? And I thought You know what? Three steps into traffic and everyone would think it's an accident.
Today is so special and I already got emotional just talking about going in this interview. With me today is my good friend Tracy Holland, somebody I personally admire and this somebody I wish only the very best in life for her because her story is just extraordinary. She is a woman that went that built a hundred million dollar company in five years one Ernst and Young, entrepreneur of the year, And then she found herself standing on Pico Boulevard thinking that three steps into traffic would somehow fix all her problems. She is the founder of Hatch Beauty and In a Fifth. And I can't tell you how excited I am, Tracy, to welcome you to the show today. Thank you. Thank you so much for having me. So what does it feel like to stand at this moment at Pico Boulevard and have these crazy thoughts go through your mind?
What led to this step?
You know, um, there are these moments, these inflection points, and and it was ironic at that time because that was when I was at the pinnacle of my success from the outside world. And what I mean by that is we had a manufacturing facility that we had acquired in Durham, North Carolina, with over sixty employees. We were doing business with some of the biggest retailers in the world. I was CEO and co-founder of this growing business. I had one entrepreneur of the year. I had three beautiful children. I was married. And thinking How do I stay in this marriage? How do I ensure that I can raise these children and not screw this up? How can I continue to keep my pacing of what it takes to build a business without investment capital?
Well, so you're self-funding everything. How do I maintain my health and well-being? I was running on three to four hours of sleep every evening. And I'll never forget that morning at seven AM where I pulled over to grab a Starbucks. on Pico Boulevard, run into the bathroom, use the ladies' room, get back in the car and be at my seven fifteen appointment. And so I knew I had fourteen minutes and thirty seconds to do all of these things. And I remember thinking to myself, what? I really don't see how I can keep up doing this for any long term. And I actually see no way out. I don't know how to sell a company. I don't know how to get out of my own business. How do you stop being CEO of your own business? How do you tell your p kids?
I don't know how to do this.
Why did Tracy consider walking into traffic on Pico Boulevard that morning?
How do you go to your husband who you're married to and say, I'm not happy, I don't want to be in this relationship with you anymore? And so it all felt so overwhelming, and I remember this flash of as I was stepping out of the car and looking at this truck that was heading down Pico about fifty miles an hour and I thought, you know what? Three steps into traffic and everyone would think it's an accident. And that was the moment In which I ran inside Starbucks and instead of getting a coffee I w went right into the bathroom and sobbed. And I sat there and I said, How is it possible that I feel so lonely? How do I feel so lonely when from the outside everyone thinks I have everything? And I don't even know who to turn to?
How do I even tell my therapist? What if I tell them how I'm feeling and they take my kids away? Or they do something even worse? And so that moment for me was slowly but surely pacing myself to unwind the things that I knew were no longer going to serve me and say goodbye or shut the door or extract myself from the relationships and from the pace that I knew would eventually be my demise, one way or another.
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Chapters
8 chapters
1
What drove Tracy Holland to build a $100 M beauty empire in just five years?
0:01–3:50
2
Why did Tracy consider walking into traffic on Pico Boulevard that morning?
3:50–8:03
3
How did secret‑keeping and the mismatch between image and reality affect her mental health?
8:03–11:58
4
What practices helped Tracy reset her mindset and rebuild a $27 M business in 24 months?
11:58–15:46
5
How did Tracy’s spiritual work and daily journaling support her resilience?
15:46–19:58
6
What lessons does Tracy share about choosing partners, investors, and business relationships?
19:58–24:04
7
How is Inner Fifth designed to help high‑performing women balance health, wealth, and purpose?
24:04–28:08
8
Where can listeners find Tracy’s podcast, Inner Fifth community, and other resources?
28:08–32:33