EP 180 | Why Branding Matters for Interior Designers with Bruce Philp – REPEAT

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Previously titled “EP 180 | You Are A Brand | REPEAT” — renamed by the publisher on Aug 2, 2026

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Recorded20 Jul 2020

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Show notes

“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic. Having a brand, and filling a particular brand space gives consumers the confidence to hire you. In this episode we learn: - 3 components of a healthy brand - why outsourcing your brand experience makes sense - how corporation (or the appearance of one) gives a client confidence - three ways small business owners give away their power It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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