Why BCorp is a race to the top! James Perry, Co-chairman Cook, Co-Founder BLab

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Recorded25 Feb 2021

Publisherfeed.podbean.com ↗

Handlerec:18051300

Show notes

Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover that James started out his career as a marketer).

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