Beyond Disease Care: Building Health, Not Just Treating It

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ChalkTalkJim: Breaking Down the Game - A Guide to the Future of Healthcare 37 min 2 speakers 4 chapters transcribed 1 month ago
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What is the host’s introduction and who is the guest on this episode?

James Jordan 0:02
Welcome to the Chalk Talk Gym podcast, where we explore insights into healthcare that help uncover new opportunities for growth and success. I'm your host, Jim Jordan.
James Jordan 0:24
My guest today is Peter Kevorkian. He's president of Life Chiropractic College West and a chiropractor who spent more than four decades caring for families from newborns to patients in their final years. A former engineering student who found his calling adjusting spines, Peter has a pointed diagnosis of his own. American healthcare is really disease care, a system that waits for something to break before it responds. He believes we can do something about that. He has a model that optimizes well-being rather than just treating what goes wrong. And he is training the next generation of chiropractors to do exactly just that. We get into the nervous system, the role of insurance, and the future of the profession in the age of AI.
James Jordan 1:08
So, Peter, tell me in the audience a little bit more about yourself.
Peter Kevorkian 1:13
Okay, well, I'll start at the end part, and then I'll rewind. So I'm president of Life Chiropractic College West. It is a chiropractic college in the Bay Area of California. And I assumed this position July 1st, 2025. Most of my professional life has been as a chiropractor. I practiced in Westwood, Massachusetts. Before that, I was an engineering student. So I, from originally in the Boston area, wound up going to Tufts University, studied engineering there. realized early on in my time in engineering school that as much as I loved math and science, it wasn't going to be the profession that aligned with my soul. I started seeing a chiropractor my freshman year of engineering school, and by the end of my sophomore year, decided that's what I wanted to do for a career.
Peter Kevorkian 2:01
Finished engineering school, worked almost a year as an engineer, then I went to Palmer College in Davenport, Iowa. Graduated from there in 1982. I Went back to Massachusetts, had a very successful family practice with my wife, who's also a chiropractor. My specialty was taking care of people literally from the day they were born to the day they die. I did a number of things professionally during my time. Because of my emphasis of family care and pediatric care, I taught for an organization called the International Chiropractic Pediatric Association for the better part of 30 years. So I taught a class in family practice and pediatric care. I served on boards of colleges, of state and national and international organizations.
Peter Kevorkian 2:44
And then in January 2024, I came out as vice president for Life Carburetor College West. The president of the college shared with me his vision and asked if I would come support him and Due to a number of serendipitous things that happened in my life, I said, maybe this is the next chapter of my life. So I left practice, worked as an administrator for a year, and then the president announces his retirement. And I walk into his office, WTF. And he says, well, you got to do what I got to do. He had this personal reason that he retired. And the board then asked me if I would take over. Here I am. So it's an exciting place to be able to influence the next generation of health care providers. I feel as though our health care system has a lot of healing that it needs and our world has a lot of healing that it needs.
Peter Kevorkian 3:28
And I feel as though I do have a skill set that can inspire and create a program that really meets the needs of our culture in health care. So how are you influencing culture? The model of practice has really shifted. When I graduated, probably about 80% of graduates would be going into private practice. Many would associate for a year or two, but their goal was to get into private practice. Maybe about 20% would do other things, working as associates or part of multi-clinics and things. But there's been a huge shift, and I don't have the exact metrics on it, but more and more people are part of franchises. There are a number of franchises that exist now They provide chiropractic care in various models throughout the country.

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