Join host Gary Firkins and Sandy Reid, Director of Greenkeeping at St Andrews Links Trust, in this episode of the Changing the Business of Golf Podcast. With over three decades of experience, including managing the historic 150th Open Championship, Sandy shares valuable insights into how the industry can build a sustainable future. Join host Gary Firkins and Sandy Reid, Director of Greenkeeping at St Andrews Links Trust, in this episode of the Changing the Business of Golf Podcast. With over three decades of experience, including managing the historic 150th Open Championship, Sandy shares valuable insights into how the industry can build a sustainable future. Learn how the Home of Golf is leading the way in sustainable practices and discover actionable strategies for golf courses to attract the next generation of greenkeepers. Sandy discusses initiatives such as working with local schools and apprenticeships, which help to highlight the importance of the greenkeeper's role on a golf course and address the industry's labor shortages. He also shares valuable insights into the automation technology his team has embraced across their seven courses, providing practical advice on how greenkeepers with limited budgets can implement innovative solutions to improve turf performance. In 25 minutes, find out… - How to better attract young people into greenkeeping - How embracing innovation and automation can reduce costs while enhancing turf performance. - Why the industry needs to ‘think big’ with sustainability Tune in to explore how the the business of golf can build its sustainable future today. ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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