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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

CONTENT VS. CONVICTION: Showing Up When Culture Collides (Ep. 012)

18 Sep 2025

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Send us a text✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention.What You’ll Learn:What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll learn about how content creators and coaches must approach marketing differentlyWhat you’ll learn about navigating national conversations without derailing your brandTimestamps:00:00 - Introduction 04:00 – The hidden cost of too many client calls 07:00 – Choosing a business model that matches your lifestyle 13:00 – Why complexity kills clarity (and sales) 19:00 – Views vs. conversions: the monetization gap 25:00 – Content creators vs. coaches: why your model matters 31:00 – When national conversations overshadow your launchReferences & Resources:Kauffman Training ProgramJames WedmoreTaylor SwiftCharlie KirkJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

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